Virgin Holidays partners with Antigua-Barbuda in first ever destination take-over
ST JOHN’S, Antigua – The Antigua and Barbuda Tourism Authority (ABTA) has stepped up advertising efforts in the United Kingdom ahead of the traditional April sales period to increase summer business for the twin-island destination.
“We felt the need to create a boost in Summer 2017 bookings from the United Kingdom ahead of the usual April advertising period, and decided to work with one of our largest tour operator partners in the UK, Virgin Holidays,” said ABTA CEO, Colin C. James.
This initiative of the ABTA has seen Virgin Holidays launch their first ever shop take-over across all Virgin Holidays’ 100 stores in the UK.
Virgin Holidays has for the first time allowed a destination to have leaflets across their network of stores, a large central banner and take-over of the shop plasma screens with the Antigua and Barbuda destination video featuring internationally recognised cricketing hero Sir Vivian Richards, inviting visitors to Antigua and Barbuda.
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